The entertainment business is changing very fast. The change is driven by internet starting with online videos in 2005 by youtube. The old business model of advertising driven tv stations is changing rapidly into a world of advertising funded programmes for different tv platforms. This new world of entertainment will be global and based on new business models and marketing concepts. This will obviously be the era of product placement and branded entertainment. Marketing tools we use for more than 25 years for our clients. This long experience will be now spread all over the world.